Days
Hours
Minutes
Seconds

LIVE TRAINING

Master AI in QuickBooks® Online

Learn what QuickBooks Online AI tools can do and start putting AI to work.

But How Do We REALLY Feel? (Podcast)

Episode 120 | But How Do We REALLY Feel? | Blog Header | Royalwise

Table of Contents

Podcast Episode Overview

Alicia opens the floor to dozens of ProAdvisors, bookkeepers, and accounting professionals who answered one question at recent conferences: “If I could say one thing to Intuit, it would be…” From concerns about constant software changes and beta testing on live users, to fears about being abandoned as Intuit shifts focus to mid-market and AI, these unfiltered voices reveal the growing tension between a company chasing innovation and the community that built its foundation. The feedback ranges from gratitude to frustration, but one message comes through clearly: the ProAdvisors who made QuickBooks an industry leader are feeling left behind.

Creators & Guests

  • Host – Alicia Katz Pollock, MAT

Sponsors

Digits – https://uqb.promo/digits

Podcast Highlights

(00:00) – Introduction and Overview
(00:20) – Conference Recap and Key Questions
(01:07) – Personal Reflections and Gratitude
(02:15) – Addressing Criticism and Misconceptions
(04:58) – Feedback from the Community
(05:38) – AI and Future Features
(09:21) – Concerns About Software Stability
(11:00) – Call for Stability and Consistency
(12:38) – Viral Facebook Rant
(24:14) – ProAdvisors’ Plea to Intuit
(29:19) – Positive Feedback and Gratitude
(32:52) – Upcoming Classes and Conclusion

Links

Alicia’s upcoming classes:

Running Reports in QBO, Dec 15: http://royl.ws/Reports?affiliate=5393907, Sponsored by Finatical’s Flash Reports (https://finaticalsoftware.com/?utm_campaign=24527397-Royalwise&utm_source=royalwise)

Advanced Reporting, Dec 16: royl.ws/advanced-reports?affiliate=5393907, Sponsored by Finatical’s Flash Reports (https://finaticalsoftware.com/?utm_campaign=24527397-Royalwise&utm_source=royalwise)

We want to hear from you!

Send your questions and comments to us at unofficialquickbookspodcast@gmail.com.
Join our LinkedIn community at https://www.linkedin.com/groups/14630719/
Visit our YouTube Channel at https://www.youtube.com/@UnofficialQuickBooksPodcast?sub_confirmation=1

Sign up to Earmark to earn free CPE for listening to this podcast
https://www.earmark.app/onboarding

 

This podcast is independently operated and is not affiliated with or endorsed by Intuit Inc. or QuickBooks®. Any references to Intuit and QuickBooks products are made solely for the purpose of discussing the topics related to the company and its software.

Picture of Alicia Katz Pollock
Alicia Katz Pollock
Recently named the 2026 Top ProAdvisor Educator by Insightful Accountant, Alicia is a nationally recognized QuickBooks Online expert with a Master’s in Teaching and decades of business consulting experience. Known for her patience, commitment, and approachable teaching style, she makes QuickBooks easier to understand for small business owners and accounting professionals alike, helping them build the skills they need to manage their finances with clarity and ease.
Picture of Alicia Katz Pollock
Alicia Katz Pollock
Recently named the 2026 Top ProAdvisor Educator by Insightful Accountant, Alicia is a nationally recognized QuickBooks Online expert with a Master’s in Teaching and decades of business consulting experience. Known for her patience, commitment, and approachable teaching style, she makes QuickBooks easier to understand for small business owners and accounting professionals alike, helping them build the skills they need to manage their finances with clarity and ease.
Don't forget to share this post.
Related Articles
QuickBooks
Alicia Katz Pollock
Boiling Frogs: Some QBO Perspective – Podcast

Podcast Episode Overview Matthew “Spot” Fulton of Parkway Business Solutions rejoins Alicia after a year-long sabbatical to share something surprisingly useful: a totally fresh perspective on QBO’s new interface, AI features, and bank feeds. Having missed the frustrating transition period, Spot logged back in without the emotional baggage of watching features break in real time — and found things better

Read More »
Episode 142 | It’s Recertification Season | Royalwise
QuickBooks
Alicia Katz Pollock
It’s Recertification Season! – Podcast

Podcast Episode Overview Alicia and guest Matthew Fulton break down everything covered on the QuickBooks Online ProAdvisor Level 1 and Level 2 recertification exams, from test-taking strategies to a deep walkthrough of the new features Intuit is testing you on. Along the way they unpack the expanded AI capabilities built into QBO, including the business feed, Finance AI, the Customer

Read More »
Episode 141 | Why Brilliant Bookkeepers Undervalue Themselves | Royalwise
QuickBooks
Alicia Katz Pollock
Why Brilliant Bookkeepers Undervalue Themselves – Podcast

Podcast Episode Overview In a special crossover episode with the Unofficial QuickBooks Accountants Podcast, Nancy and Questian are joined by Alicia Katz Pollock to dig into why so many technically skilled bookkeepers struggle to charge what they’re worth — and what it takes to bridge the gap between expertise and authority. Alicia gets candid about her own discomfort with pricing,

Read More »