Days
Hours
Minutes
Seconds

LIVE TRAINING

Master AI in QuickBooks® Online

Learn what QuickBooks Online AI tools can do and start putting AI to work.

But How Do We REALLY Feel? (Podcast)

Episode 120 | But How Do We REALLY Feel? | Blog Header | Royalwise

Table of Contents

Podcast Episode Overview

Alicia opens the floor to dozens of ProAdvisors, bookkeepers, and accounting professionals who answered one question at recent conferences: “If I could say one thing to Intuit, it would be…” From concerns about constant software changes and beta testing on live users, to fears about being abandoned as Intuit shifts focus to mid-market and AI, these unfiltered voices reveal the growing tension between a company chasing innovation and the community that built its foundation. The feedback ranges from gratitude to frustration, but one message comes through clearly: the ProAdvisors who made QuickBooks an industry leader are feeling left behind.

Creators & Guests

  • Host – Alicia Katz Pollock, MAT

Sponsors

Digits – https://uqb.promo/digits

Podcast Highlights

(00:00) – Introduction and Overview
(00:20) – Conference Recap and Key Questions
(01:07) – Personal Reflections and Gratitude
(02:15) – Addressing Criticism and Misconceptions
(04:58) – Feedback from the Community
(05:38) – AI and Future Features
(09:21) – Concerns About Software Stability
(11:00) – Call for Stability and Consistency
(12:38) – Viral Facebook Rant
(24:14) – ProAdvisors’ Plea to Intuit
(29:19) – Positive Feedback and Gratitude
(32:52) – Upcoming Classes and Conclusion

Links

Alicia’s upcoming classes:

Running Reports in QBO, Dec 15: http://royl.ws/Reports?affiliate=5393907, Sponsored by Finatical’s Flash Reports (https://finaticalsoftware.com/?utm_campaign=24527397-Royalwise&utm_source=royalwise)

Advanced Reporting, Dec 16: royl.ws/advanced-reports?affiliate=5393907, Sponsored by Finatical’s Flash Reports (https://finaticalsoftware.com/?utm_campaign=24527397-Royalwise&utm_source=royalwise)

We want to hear from you!

Send your questions and comments to us at unofficialquickbookspodcast@gmail.com.
Join our LinkedIn community at https://www.linkedin.com/groups/14630719/
Visit our YouTube Channel at https://www.youtube.com/@UnofficialQuickBooksPodcast?sub_confirmation=1

Sign up to Earmark to earn free CPE for listening to this podcast
https://www.earmark.app/onboarding

 

This podcast is independently operated and is not affiliated with or endorsed by Intuit Inc. or QuickBooks®. Any references to Intuit and QuickBooks products are made solely for the purpose of discussing the topics related to the company and its software.

Picture of Alicia Katz Pollock
Alicia Katz Pollock
Recently named the 2026 Top ProAdvisor Educator by Insightful Accountant, Alicia is a nationally recognized QuickBooks Online expert with a Master’s in Teaching and decades of business consulting experience. Known for her patience, commitment, and approachable teaching style, she makes QuickBooks easier to understand for small business owners and accounting professionals alike, helping them build the skills they need to manage their finances with clarity and ease.
Picture of Alicia Katz Pollock
Alicia Katz Pollock
Recently named the 2026 Top ProAdvisor Educator by Insightful Accountant, Alicia is a nationally recognized QuickBooks Online expert with a Master’s in Teaching and decades of business consulting experience. Known for her patience, commitment, and approachable teaching style, she makes QuickBooks easier to understand for small business owners and accounting professionals alike, helping them build the skills they need to manage their finances with clarity and ease.
Don't forget to share this post.
Related Articles
Episode 146 | 17% Layoffs, 83% Reorg | Royalwise
QuickBooks
Alicia Katz Pollock
17% Layoffs, 83% Reorg – Podcast

Podcast Episode Overview Intuit just cut 17% of its workforce, roughly 3,000 employees, and Alicia is joined by Dan DeLong and Matthew “Spot” Fulton to unpack what actually happened and why it isn’t the AI story everyone assumed. Drawing on Dan’s 18 years inside the company, they break down the real drivers behind the cuts, the unusually generous severance packages,

Read More »
Episode 145 | Now You Know, In the Know May 2026 | Royalwise
QuickBooks
Alicia Katz Pollock
Now You Know, In the Know May 2026 – Podcast

Podcast Episode Overview Alicia and Dan DeLong recap Intuit’s May In the Know webinar, led by the big reveal that the ProAdvisor program will sunset in early 2027 and return as Intuit ProPartner Accountants. They break down the three Intuit Accountant Suite tiers (the free Core, the paid Accelerate, and the per-client Books Close add-on), walking through custom fields, KPI

Read More »
Episode 144 | BDO Alliance Evolve 2026 Recap | Royalwise
QuickBooks
Alicia Katz Pollock
BDO Alliance Evolve 2026 Recap – Podcast

Podcast Episode Overview Alicia shares her experience at BDO Evolve 2026, covering the relationship-building mindset that changed how she approached the entire conference and a session on Gen Z in the workplace that has her rethinking how accounting firms onboard and develop new staff. She also reveals that Royal Wise took home a BDO Alliance Award for Growth Strategy and

Read More »