Intuit, the renowned financial software company, has recently launched a new service called QB Live Expert Assisted Bookkeeping. The service aims to provide an answer to businesses’ bookkeeping questions at a monthly subscription fee of $50. However, this move has understandably generated mixed reactions within the accounting community.

Forward-thinking ProAdvisors are excited by new opportunities to pivot their service model and turn this into a win-win-win, but the initial gut reaction from many instead has been vitriolic, with posts on social media threatening to abandon the QuickBooks platform or retire altogether.