About Us
Alicia Katz Pollock
Alicia's QuickBooks® Expertise:
Alicia's Expertise:
QuickBooks ProAdvisor • Educator • Speaker • Author
Named one of America’s Top 50 Women in Accounting, Alicia Katz Pollock is one of the nation’s leading experts in QuickBooks Online training.
With a Master’s in Teaching from Tufts University, a QuickBooks® Online Advanced Certification, and over 30 years of tech industry experience, she combines deep expertise with an approachable, down-to-earth teaching style.
Alicia's Background:
Alicia’s passion for technology began early. At just 13 years old, she received her first Apple computer and immediately started designing a database for her father’s dental practice to automatically send appointment reminders, years ahead of its time.
That early curiosity grew into a lifelong mission: helping people harness technology in ways that are smart, practical, and enjoyable.
Alicia's Teaching Approach:
Her approach to teaching is rooted in clarity, patience, and a good sense of humor. Whether she’s leading a live class, speaking on stage, or creating on-demand courses, Alicia has a knack for making complex software feel accessible.
She’s proudly worked with thousands of business owners, bookkeepers, and accountants to simplify their workflows and master their financial tools with confidence.
Alicia Katz Pollock
A few of her professional achievements.
Here is a list of achievements for Alicia Katz Pollock (2010–2026), highlighting her leadership in QuickBooks Online training, authorship, speaking, and industry recognition.
Alicia Katz Pollock
Publications & Authorship:
Alicia’s books and courses are built the same way she teaches: step by step, with real-world context, and without assuming you already know the answer.
That’s why she has spent over 15 years turning complex accounting software into something anyone can actually learn.
Her published work spans more than 2,800 pages of curriculum, from beginner-friendly fundamentals to deep specialty topics, and continues to be updated alongside the software itself.
If you’ve learned QuickBooks, there’s a good chance her writing was part of the journey.
Alicia's Top Publications:
QuickBooks Online Hands-On Training, Volumes 1-6 (expected 2026)
Amazon KDP, 600 pages
QuickBooks Online Bootcamp (2025)
Royalwise, 180 pages
Converting from QBDT to QBO (2024)
Amazon KDP, 80 pages
QuickBooks Online Complete (2022–2026)
Questiva, 600 pages
QuickBooks Online Fundamentals (2021–2026)
Questiva, 350 pages
QuickBooks Desktop Hands-On Training (2022)
Amazon KDP, 600 pages
Specialty Retail: Gas Stations & Convenience Stores (2018)
Amazon KDP, 100 pages
Master Intuit QuickBooks Online (2015)
180 pages
Word 2010 Tips and Tricks (2010)
150 pages
Alicia Katz Pollock
Awards & Recognitions:
From Top 200 ProAdvisor in 2015 to Queen of QuickBooks in 2023, Alicia’s recognition has grown steadily alongside her expertise and that arc tells a story worth paying attention to.
What started as peer recognition within the ProAdvisor community has expanded into awards spanning education, content creation, speaking, and business leadership.
Each award reflects a different facet of what Alicia brings to her students and the profession, and together they paint a picture of someone who has shown up, delivered, and been noticed for it.
Alicia's Top Awards & Recognitions:
Insightful Accountant Top Educator
Award Won: 2026
BDO Alliance USA Excellence Award - Growth Strategy
Award Won: 2026
MYCPE ONE Top Educators
Awards Won: 2024-2025
Queen of QuickBooks (Intuit)
Awards Won: 2023–2024
Top 50 Women in Accounting (Ignition)
Award Won: 2023
Top 10 ProAdvisor, App-ologist (Insightful Accountant)
Award Won: 2021
Top 100 ProAdvisor (Insightful Accountant)
Awards Won: 2020–2026
Top 200 ProAdvisor (Insightful Accountant)
Awards Won: 2015–2019
Top Partner (Complete Business Group)
Awards Won: 2019–2025
Alicia Katz Pollock
Certifications:
Alicia’s advanced certifications across QuickBooks Online, Desktop, and Payroll means she doesn’t just understand the software from one angle; she understands how it all connects.
Add in recognition from Intuit, Certiport, Apple, and Microsoft, and you get an instructor whose credentials span the full ecosystem her students actually work in.
Alicia's Current Certifications:
QuickBooks Online Advanced Certification
QuickBooks Desktop Certification
QuickBooks Payroll Certification
Intuit Certified Bookkeeper (Coursera)
QuickBooks Certified User (Certiport)
Apple Consultants Network
Microsoft Office Specialist
Alicia Katz Pollock
Professional Achievements:
Three decades in tech and business consulting have a way of sharpening your perspective on what actually works.
For Alicia, that experience became the foundation for Royalwise, a training platform built specifically for accounting professionals who need more than a video course.
Alicia's Top Professional Achievements:
Founder & CEO
Royalwise.com
Creator of Royalwise OWLS
(On-Demand Web-based Learning Solutions)
Recognized as the “Queen of QuickBooks”
Sometimes referred to as the “QBO Rockstar”
Developer of Scalable Training Systems
Dedicated to accounting firms, bookkeepers, and SMBs.
A Dedicated Resource to Firms
Helping firms reduce turnover, increase productivity, and improve client value.
A Lifelong Passion
30+ years in the tech and business consulting industry.
Alicia Katz Pollock
Alicia's most recent content.
Explore Alicia’s latest blogs, podcasts, webinars, and videos. All designed to help you stay sharp, discover new tricks, and master QuickBooks® like a pro.
Most Recent Content:
Use this quick menu to jump straight to the type of content you’re looking for, whether it’s blogs, podcasts, webinars, or videos.
Alicia's Latest QuickBooks® Blogs
Navigating the eCommerce Jungle: Integrating Your Online Sales with QuickBooks Online
Running an eCommerce business is exciting, but managing the financial side can feel like hacking your way through a dense jungle. Especially when it comes to integrating your eCommerce platforms with your accounting software, the options can be overwhelming. As a bookkeeper or small business owner, you need accurate, up-to-date financials, and that means getting your eCommerce sales data into
QuickBooks Online Hacks
QuickBooks Online Hacks: Boost Your Efficiency with These Insider Tips Are you a QuickBooks Online user looking to streamline your workflow and save valuable time? This blog post is packed with insider tips and tricks, what I like to call “hacks,” to help you navigate QuickBooks Online more efficiently and effectively. Mastering the Interface: Hidden Tools and Shortcuts Let’s dive
Alicia's Latest QuickBooks® Podcasts
17% Layoffs, 83% Reorg – Podcast
Podcast Episode Overview Intuit just cut 17% of its workforce, roughly 3,000 employees, and Alicia is joined by Dan DeLong and Matthew “Spot” Fulton to unpack what actually happened and why it isn’t the AI story everyone assumed. Drawing on Dan’s 18 years inside the company, they break down the real drivers behind the cuts, the unusually generous severance packages,
Now You Know, In the Know May 2026 – Podcast
Podcast Episode Overview Alicia and Dan DeLong recap Intuit’s May In the Know webinar, led by the big reveal that the ProAdvisor program will sunset in early 2027 and return as Intuit ProPartner Accountants. They break down the three Intuit Accountant Suite tiers (the free Core, the paid Accelerate, and the per-client Books Close add-on), walking through custom fields, KPI