About Us
Alicia Katz Pollock
Alicia's QuickBooks® Expertise:
Alicia's Expertise:
QuickBooks ProAdvisor • Educator • Speaker • Author
Named one of America’s Top 50 Women in Accounting, Alicia Katz Pollock is one of the nation’s leading experts in QuickBooks Online training.
With a Master’s in Teaching from Tufts University, a QuickBooks® Online Advanced Certification, and over 30 years of tech industry experience, she combines deep expertise with an approachable, down-to-earth teaching style.
Alicia's Background:
Alicia’s passion for technology began early. At just 13 years old, she received her first Apple computer and immediately started designing a database for her father’s dental practice to automatically send appointment reminders, years ahead of its time.
That early curiosity grew into a lifelong mission: helping people harness technology in ways that are smart, practical, and enjoyable.
Alicia's Teaching Approach:
Her approach to teaching is rooted in clarity, patience, and a good sense of humor. Whether she’s leading a live class, speaking on stage, or creating on-demand courses, Alicia has a knack for making complex software feel accessible.
She’s proudly worked with thousands of business owners, bookkeepers, and accountants to simplify their workflows and master their financial tools with confidence.
Alicia Katz Pollock
Alicia's most recent content.
Explore Alicia’s latest blogs, podcasts, webinars, and videos. All designed to help you stay sharp, discover new tricks, and master QuickBooks® like a pro.
Most Recent Content:
Use this quick menu to jump straight to the type of content you’re looking for, whether it’s blogs, podcasts, webinars, or videos.
Alicia's Latest QuickBooks® Blogs
Alicia’s Thoughts About “QB Expert Assisted Bookkeeping”
Intuit, the renowned financial software company, has recently launched a new service called QB Live Expert Assisted Bookkeeping. The service aims to provide an answer to businesses’ bookkeeping questions at a monthly subscription fee of $50. However, this move has understandably generated mixed reactions within the accounting community.
Forward-thinking ProAdvisors are excited by new opportunities to pivot their service
Converting QuickBooks Desktop to QuickBooks Online
When you’re moving a QuickBooks file from Desktop to Online, following best practices will ensure a smooth transition. In this webinar, learn how to prepare your file, migrate successfully, and clean up afterwards. Whether you’re new to QBO or you consider yourself “bilingual”, this session will set you up for success.