About Us
Alicia Katz Pollock
Alicia's QuickBooks® Expertise:
Alicia's Expertise:
QuickBooks ProAdvisor • Educator • Speaker • Author
Named one of America’s Top 50 Women in Accounting, Alicia Katz Pollock is one of the nation’s leading experts in QuickBooks Online training.
With a Master’s in Teaching from Tufts University, a QuickBooks® Online Advanced Certification, and over 30 years of tech industry experience, she combines deep expertise with an approachable, down-to-earth teaching style.
Alicia's Background:
Alicia’s passion for technology began early. At just 13 years old, she received her first Apple computer and immediately started designing a database for her father’s dental practice to automatically send appointment reminders, years ahead of its time.
That early curiosity grew into a lifelong mission: helping people harness technology in ways that are smart, practical, and enjoyable.
Alicia's Teaching Approach:
Her approach to teaching is rooted in clarity, patience, and a good sense of humor. Whether she’s leading a live class, speaking on stage, or creating on-demand courses, Alicia has a knack for making complex software feel accessible.
She’s proudly worked with thousands of business owners, bookkeepers, and accountants to simplify their workflows and master their financial tools with confidence.
Alicia Katz Pollock
Alicia's most recent content.
Explore Alicia’s latest blogs, podcasts, webinars, and videos. All designed to help you stay sharp, discover new tricks, and master QuickBooks® like a pro.
Most Recent Content:
Use this quick menu to jump straight to the type of content you’re looking for, whether it’s blogs, podcasts, webinars, or videos.
Alicia's Latest QuickBooks® Blogs
Ditch the Desktop Drama: Unveiling the Hidden Gems of QBOA for ProAdvisors
Let’s face it, the recent news about QuickBooks Desktop phasing out has sent ripples of uncertainty through the bookkeeping and accounting world. But before you hit the panic button, let me assure you: millions of us have already embraced QuickBooks Online (QBO) – and for good reason. QBO isn’t just a web-based version of Desktop; it’s a whole new ball
Navigating the eCommerce Jungle: Integrating Your Online Sales with QuickBooks Online
Running an eCommerce business is exciting, but managing the financial side can feel like hacking your way through a dense jungle. Especially when it comes to integrating your eCommerce platforms with your accounting software, the options can be overwhelming. As a bookkeeper or small business owner, you need accurate, up-to-date financials, and that means getting your eCommerce sales data into